seen + learned

Doodle4 heuristic review and interface consultation

Posted: Monday, November 17, 2014 | Posted by Debby Levinson | Labels: , , , ,

Doodle4 is a new app for promoting causes through making and sharing doodles. Pitched at teen Facebook users, the app’s powerful doodling tool and easy sharing process make it simple and fun to build awareness of a cause by creating doodling “challenges” for friends to pass around.

Nimble Partners collaborated with the Doodle4 team to first provide a heuristic review of an alpha interface on web and mobile devices. We walked through the app as “Ione,” a lightweight persona we developed of a teen interested in banning styrofoam containers in her community. The walkthrough uncovered opportunities to improve the flow of use, wording, and engagement. We followed up the review with rapid iterations of sketches to provide specific recommendations for improvements. We remained on the team as iterations were made through beta launch.

Services provided:

  • Heuristic review
  • UI sketches
  • User experience consulting

Doodle4 designer Ryen Leung provides a great overview of this fun tool in the first five minutes of this video:


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