seen + learned

Increasing appeal for LoveToKnow

Posted: Tuesday, April 1, 2014 | Posted by Debby Levinson | Labels: , , , , , , , , 0 comments

LoveToKnow provides advice on everything from beauty tips and pet health to travel recommendations and party-planning. We helped LoveToKnow provide more consistency and a better user experience by first analyzing their taxonomy as part of a larger search engine marketing project with Nine By Blue. LoveToKnow returned to us to redesign their site to improve its appeal and apply the new taxonomy to an updated, easier-to-use menu system.

As we translated wireframes into visual design, we ran remote usability tests to determine whether our approach resonated with the target audience. LoveToKnow's revenue model is ad-driven, and we paid close attention to this as we wireframed possible design approaches and feature refinements. Test results confirmed that the new designs helped people better understand the breadth of LoveToKnow's content, and that the new article page design better achieved the goal of site exploration.

Work included:

  • Taxonomy analysis
  • Visual redesign
  • Heuristic review
  • Usability testing

Usability test screenshot

Usability test screenshot
Remote usability tests used a split screen to display a survey and relevant page designs (top: current design; bottom: new design).

Original home page page design.

New home page design.

New article page and fat navigation.