CafePress information architecture and user experience

CafePress is an established custom printing e-tailer. We worked with the product marketing team to improve how people find products on their site. We conducted a heuristic review to identify IA, visual design, and usability issues, and showed options for changes that addressed UX in schematic layouts (visual wireframes).

Follow-on work included exploring identity options and visual site design.

CafePress' home page at the time (left) and our wireframed recommendations (right), which included simplifying the header area to highlight search, making main product navigation more prominent, and improving promotion display to spotlight new and hot products in a clean, uncluttered layout.


CafePress' existing search engine results page (left) and our wireframed recommendations (right). To help welcome shoppers and guide them effectively, we suggested eliminating redundant links and limiting the number of subcategories displayed.