Evidence for Action – UX & IA for MamaYe websites

Evidence for Action (E4A) is a five-year program designed to improve maternal and newborn survival in Ethiopia, Ghana, Malawi, Nigeria, Sierra Leone, and Tanzania.

We worked with E4A to develop the user experience for six country sites and one umbrella site, defining content and interactions to serve NGOs, local advocacy workers, and pregnant women, among others. Since some audiences would primarily access the site through mobile phones with slow connections, the sites had to keep performance and usability in mind while providing critical features, such as publishing tools and a dynamic catalog of downloadable advocacy materials.

Wireframe for MamaYe "parent" site home page, left, and country home page, right. The parent site provides an overview of the initiative and aggregates downloadable resources from all six countries.

Final parent site home page, left, and Sierra Leone home page, right. Designed by Georgia Lee and Jordan Chatwin of Advocacy International and developed by Catch Digital based on our wireframes and information architecture.