The MIT Sloan Office of Media Relations connects reporters and members of the media with appropriate Sloan School of Management faculty, researchers, and noteworthy School news and events. To help Media Relations move its printed expertise guide online, we designed an HTML prototype that included faceted search as well as multiple paths into the guide content. We also talked with reporters as they used the prototype and designed features that supported their work habits.
The final site allows reporters to search and browse for experts in multiple ways. Visually, it incorporates elements of the parent Sloan site while serving as a useful and appealing stand-alone application for reporters who go directly to the Guide on a frequent basis.
A year later, as Media Relations launched a blog to support their public relations efforts, we extended the Expertise Guide visual design to a WordPress theme.
- User research and usability testing
- User interface and user experience design
- Visual design