In a rapidly changing market, Texterity, Inc. (now part of GTxcel) saw an opportunity to engage readers with digital editions of print magazines online. We helped define, visualize, and create what that would be: coverleaf.com, a site for magazine enthusiasts to explore, purchase, save, and share digital magazine content.
We designed the coverleaf.com beta site, launch site, and identity, and consulted on UX as the business model evolved.
- Stakeholder workshop
- UX design
- Paper prototype development and testing
- Identity design
- Visual and UI design
- Specifications for developers